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SEO Guide: Everything You Need to Know

What is SEO?

 

SEO is the method of increasing a website’s visibility and ranking on search engine results pages. SEO helps us to create sites that are more search-engine friendly and that deliver a better user experience.

Many things influence a website’s visibility, including design, on-page keywords, and links. Furthermore, a lot of the elements of SEO aren’t well known. As a result, people can’t take full advantage of SEO to improve the ranking of their websites and content.

It’s important to keep in mind that search engines use algorithms that are still growing and developing. Also, search engine updates are created to help search engines deliver higher quality results.

What Are the Core Web Vitals Metrics?

The report is made up of 3 factors:

  • Largest Contentful Paint (LCP), which measures the time it takes to load the main content on a web page.
  • First Input Delay (FID), which measures the time it takes for users to be able to interact with elements on a web page.
  • Cumulative Layout Shift (CLS), which analyzes how pages load and whether shifts in the layout could cause users to inadvertently click another elements on a page.

This marks a significant step in how Google is shifting more towards including User Experience in its ranking algorithms.

How to Check Your Core Web Vitals

The Core Web Vitals report uses field data to show page performance based on actual user data. While it’s not currently possible to check all pages on a site, you will find example pages and selecting a page from the list of results often provides further results for other similar pages.

How to Improve Core Web Vitals

The Core Web Vitals report allows us to see how pages perform against each of the evaluated metrics, so this is where we can see what Google considers as ‘Good’, ‘Needs Improvement’ and ‘Poor’.

As with all of the reports available in GSC, only a sample of URLs are provided, but this gives us a pretty good idea of the types of pages that have issues. For example, it may be that many of the blog posts on a website are being flagged as ‘Poor’, and on closer inspection, it becomes apparent that all blog posts include a ‘related posts section’ that’s negatively affecting the LCP.

CLS issues may be more difficult to spot, so testing would be required.

Why SEO is important

You have a purpose for creating your website, and you want people to be able to find it. Knowing SEO can help you to build your audience. You’ll know what design elements to prioritize and learn how to create content that will have high exposure and offer satisfying quality for your visitors.

Also, without SEO, all your hard work will be for nothing since having a website with limited visibility is almost as bad as having no website at all. Finally, if you don’t have enough visitors, knowing SEO can help you to figure out exactly why your site lacks visibility and guide you in taking steps to improve your rankings.

Set correct permalinks (URLs) structure

Every webpage and blog post on your website has a permalink. From an SEO perspective, your permalinks are essential to your SEO success. Search engines use words in permalinks to understand what the page is all about.

You can nudge search engines in the right direction if you add your target keywords to permalinks. However, the default WordPress setting doesn’t allow you to use a custom permalinks structure. You are stuck with the “Day and name” setting unless you change it manually.

To set the correct permalinks structure, head to Settings > Permalinks.

Optimize WordPress website for SEO (best practices)

Once you are done with fine-tuning the basic WordPress site settings, you are ready to step up your game. Here are the best SEO practices that you can apply to your website.

Organize and optimize your content

WordPress has two great perks to help you organize your content better: categories and tags. You can use them to give some logic to how the content on your website is organized.

Create categories for different topics that you address on your site. Once you have the categories, put all of your posts under a common topic in one category. Tags are there to help you organize your content by sub-topics. They describe the details about your posts.

Every post on WordPress has to belong to a category. Tags are completely optional. If you don’t assign a category to your post, WordPress will automatically assign it to the “Uncategorized” category.

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